Are you having a hard time reaching new, younger customers?
Over four weeks, you will explore key topics, including:
Why Choose This Course For Your Business?
- Expert-Led Live Instruction: All our classes are live on Zoom. You'll learn from industry experts Jeff and Jon, who bring years of experience and in-depth knowledge of garden center operations and consumer behavior.
- Research-Driven Insights: Benefit from cutting-edge research tailored to understanding the needs and motivations of modern consumers.
- Practical Applications: Gain practical skills and strategies to immediately apply to improve your garden center’s engagement and sales.
- Cohort: Learn from your peers and overcome your greatest challenges together.
Meet Your Instructors
Jeff O'Brien and Jon Morrison believe that garden centers are essential community builders, with a unique opportunity to inspire new generations with a love for gardening.
Jeff, with his expertise in consumer behavior and strategic vision for optimizing garden center operations, and Jon, with his mastery of storytelling and content marketing strategies, are dedicated to helping your garden center thrive.
Leadership Masterclass
- Understanding the Emerging Generation:
Leadership breaks down when leaders don’t understand who they’re leading.
This week unpacks what actually motivates the emerging generation, what frustrates them at work, and why traditional leadership approaches often miss the mark. You’ll gain clarity on how expectations, values, and communication styles have shifted and how to lead with confidence instead of guessing.
- Communication That Actually Lands:
If you feel like you’re talking but not being heard, this is why.
Week 2 focuses on how to communicate clearly, give feedback without pushback, and set expectations that stick. You’ll learn how small shifts in language and structure can dramatically improve trust, engagement, and follow-through.
- Building a Culture People Want to Be Part Of:
Culture is created by what leaders tolerate, reinforce, and model.
This week shows you how to build a high-trust, high-accountability culture without lowering standards. You’ll learn how values translate into behaviour and how to shape your team environment intentionally instead of constantly reacting to problems.
- Coaching, Growth, and Retention:
Great leaders develop people, not just results.
In Week 4, you’ll learn how to coach emerging leaders, create clear growth paths, and retain strong team members without micromanaging. The focus is on building long-term capability so the business doesn’t rely on you for everything.
Our Marketing Masterclass Topics
- Storytelling in Marketing: Craft a brand story that puts your customer—and your team—at the centre. Learn to use the StoryBrand framework to build emotional connection and consistency across your marketing, from social to signage.
- Website Design That Converts: Your website is your #1 salesperson. We’ll show you what today’s users expect, how to design for mobile, what content actually matters, and how to turn visits into revenue.
- Social Media (Instagram + YouTube): Stop chasing trends. Start building trust. Discover how to use video and visuals to educate, inspire, and grow your audience—without burning out your team.
- Email Marketing That Works: Tired of low open rates? We’ll help you build segmented, personalized email campaigns that drive traffic, boost revenue, and actually feel helpful—not spammy.
- In-Store Experience: Your layout, signage, and team interactions either create magic—or confusion. We’ll walk through simple changes that lead to higher conversion, longer visits, and stronger word-of-mouth.
- Loyalty Program Reboot: Most loyalty programs just give away margin. Learn how to build emotional loyalty that keeps your best customers coming back—and turns them into brand advocates.
Sign Up Today
Email jeff@brandsinblooms.com for more information about our educational tracks.