Brands in Blooms is pleased to announce the appointment of Liz Lark-Riley to its Board of Directors. Known for her compassionate leadership and creative vision, Liz brings a powerful blend of industry insight and artistic perspective to support the Brands in Blooms mission: helping garden centers thrive by connecting with the next generation of gardeners.
Currently the Marketing Director at Mahoney’s Garden Centers in the Greater Boston area, Liz is passionate about creating inclusive, high-performing teams that deliver exceptional customer experiences. She previously spent nine years at Rockledge Gardens in Florida, where she played a key role in shaping the garden center’s growth and culture. Before stepping into horticulture, Liz spent 15 years in the performing arts, holding multiple degrees in theatre. That creative background continues to inform her approach—solving challenges with imagination, leading with empathy, and inspiring those around her.
“Liz is a rare kind of leader—someone who understands both the heart of our industry and the importance of innovation,” said Jeff O’Brien, Founder of Brands in Blooms. “Her ability to blend storytelling, strategic thinking, and people-first leadership will be invaluable as we work to help independent garden centers stand out, stay relevant, and build lasting community impact.”
With Liz’s addition, the Brands in Blooms board continues to grow its network of changemakers—leaders who are shaping a more welcoming, inspiring, and experience-driven future for horticulture.
About Brands in Blooms
Brands in Blooms partners with independent garden centers to modernize retail, marketing, and in-store experiences. Through strategic training, content, and consumer insights, the company equips teams to create engaging, education-rich spaces that connect with today’s gardeners and cultivate long-term growth.
To learn more, visit brandsinblooms.com.