Brands in Blooms is on a mission to help garden centers grow their business by rejuvenating their brand so that it connects with an emerging generation of gardeners.
Our success stories are not just measured in revenue but in the vibrant communities our clients have cultivated and the renewed interest in gardening we’ve helped spark across demographics.
Our Philosophy
We’re passionate about breaking down the barriers that have traditionally separated younger generations from the joys of gardening.
By updating marketing strategies, reimagining retail spaces, and harnessing the power of social media, we aim to create a world where everyone feels welcome in the garden center, regardless of their experience level.
"Their concepts are far-reaching enough to make it easier for customers of any age to feel more competent, more connected, and more fired up to buy more plants more often while building loyalty that will increase garden center traffic and profits."
- Tim Kane, Google Review
Jeff O’Brien
Jeff O'Brien brings a unique blend of horticultural expertise, business leadership, and consumer research to the garden center industry.
An MBA graduate of Manchester Metropolitan University and recipient of the BCLNA Educator of the Year Award, Jeff has spent his career helping garden centers grow through stronger leadership, marketing, customer experience, and strategic planning.
Prior to co-founding Brands in Blooms, Jeff served as Director of Sales and Marketing at Van Belle Nursery, where he helped lead a period of significant growth. His graduate research focused on consumer behavior in garden centers, providing valuable insights into how independent retailers can better attract and retain the next generation of customers.
Today, Jeff works with garden centers across North America as a consultant, educator, speaker, and business coach, helping owners and leadership teams build stronger businesses, better customer experiences, and more engaged teams.
Jon Morrison
Jon brings a depth of knowledge in branding, marketing and software to the team. With an MBA from Trinity Western University, Jon has not only honed his business acumen but also developed a keen insight into the dynamics of market trends and consumer behavior.
Jon is a Certified StoryBrand Guide, where he excels in crafting compelling narratives that resonate deeply with audiences.
