Are you having a hard time reaching new, younger customers?
This course uses the latest consumer research and industry experience, offering actionable insights to help you understand and connect with modern gardeners.
Watch This Video To See Why We Think This Course Is Ideal For Every Garden Center
Over seven weeks, you will explore key topics, including:
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Understanding Consumer Behavior
Learn why non-gardeners hesitate to purchase plants and how to overcome their fears of failure and high costs.
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Website and In-Store Layouts
Discover how to create user-friendly online and physical spaces that simplify the gardening experience.
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Get Your Marketing Right
Develop strategies to attract, educate and inspire new gardeners, making gardening accessible and enjoyable for everyone.
Why Choose This Course For Your Business?
- Expert-Led Live Instruction: All our classes are live on Zoom. You'll learn from industry experts Jeff and Jon, who bring years of experience and in-depth knowledge of garden center operations and consumer behavior.
- Research-Driven Insights: Benefit from cutting-edge research tailored to understanding the needs and motivations of modern consumers.
- Practical Applications: Gain practical skills and strategies to immediately apply to improve your garden center’s engagement and sales.
- Cohort: Learn from your peers and overcome your greatest challenges together.
Meet Your Instructors
Jeff O'Brien and Jon Morrison believe that garden centers are essential community builders, with a unique opportunity to inspire new generations with a love for gardening.
Jeff, with his expertise in consumer behavior and strategic vision for optimizing garden center operations, and Jon, with his mastery of storytelling and content marketing strategies, are dedicated to helping your garden center thrive.
For A One-Time Investment Of $299, Here's What You’ll Learn:
- Consumer Research: Analyze recent studies to understand the purchasing behavior of non-gardeners and the barriers they face.
- Storytelling in Marketing: Harness the power of storytelling to create emotional connections with your customers.
- Website Design Essentials: Create compelling, user-friendly websites with effective SEO, vivid imagery, and clear messaging.
- Content Marketing Strategies: Develop and execute effective content marketing plans that engage and educate your audience.
- In-Store Layout Optimization: Design intuitive store layouts that guide customers effortlessly and highlight key product sections.
- Sales and Upselling Techniques: Master the art of upselling and enhance your customer service to increase sales and customer satisfaction.
- Q&A: Dive into your biggest questions from the course and share your biggest garden center challenges while hearing from other garden center owners in your cohort to learn and grow together.
Sign Up Today For Our Fall 2024 Cohort
Here's some information you will want to know:
October 1, 8, 15, 22, 29
November 5, 12
1:00 PM - 2:00 PM EDT
All classes are live, interactive and delivered over Zoom.
It's time to level up how you reach the next generation.
Reserve your spot at our next training.
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