(This content was taken from Session 3 of our NexGen Masterclass)
The way consumers discover and choose garden centers has changed dramatically in recent years.
Gone are the days of flipping through phone books or relying solely on word-of-mouth recommendations. Today, potential customers turn to Google, social media, and online directories to find the best garden centers near them.
But how exactly do they search? And what can you do to make sure they find you instead of a competitor? Let's break down real consumer behavior on search trends and website navigation so you can optimize your garden center's online presence.
1. Google Search Is the #1 Gateway to Garden Centers
When a customer wants to visit a garden center, their journey usually starts with Google. In fact, 93% of all online experiences begin with a search engine (Forrester Research)—and for local businesses, Google is the most critical.
What Are Customers Searching For?
Most people don’t just type in “garden center” and hit search. Instead, they use specific, intent-driven phrases like:
- “Best garden centers near me”
- “Where to buy perennials in [city]”
- “Local nursery for native plants”
- “Plant delivery services near me”
Google’s Local Pack (the top three results shown with a map) heavily favors businesses that have:
- A Google Business Profile that’s fully optimized.
- Positive customer reviews and high engagement.
- Location-based keywords on their website.
Tip: Make sure your website includes location-based phrases like “Visit our garden center in [your city]” and update your Google Business Profile regularly (Google My Business).
2. Mobile Searches Drive Foot Traffic
More than 60% of all searches now come from mobile devices (Statista), meaning potential customers are looking for garden centers while they’re on the go.
What are they doing when they search?
- Checking directions to the nearest garden center.
- Looking for operating hours and store details.
- Reading reviews before deciding where to shop.
How to Optimize for Mobile Users:
- Ensure your website loads fast (Google PageSpeed Insights) recommends under 2 seconds for best performance.
- Make sure your contact details and store hours are easy to find.
- Use click-to-call buttons so mobile users can reach you instantly.
3. Online Reviews Influence Where Customers Shop
Customer trust is everything, and 82% of consumers read online reviews before visiting a business (BrightLocal).
Positive reviews:
Make your garden center appear more credible.
Improve your Google rankings.
Increase foot traffic and sales.
How to Get More Reviews:
- Ask satisfied customers to leave a review right after their visit.
- Include a QR code at checkout that links to your Google Reviews page.
- Respond to all reviews—both positive and negative—to show engagement.
Need more reviews? Learn how to optimize your Google Business Profile for better visibility.
4. Social Media Helps Customers Discover You
While search engines dominate high-intent searches, many potential customers discover garden centers organically through social media.
Where Are They Searching?
- Instagram and Pinterest for gardening inspiration and plant ideas.
- Facebook for business updates, promotions, and events.
- TikTok and YouTube for gardening tips and how-to guides.
How to Capture Customers on Social Media:
- Post seasonal planting tips and garden inspiration.
- Run local ads to reach potential customers in your area.
- Use hashtags like #localnursery or #gardencenter to increase discoverability.
Pro Tip: According to Hootsuite, businesses that post video content see higher engagement and reach than those that post only images or text.
5. A User-Friendly Website Converts Visitors into Customers
Even if your garden center ranks well in search results, customers will leave your site if they can’t find what they need. According to Google, 53% of users abandon a website if it takes longer than 3 seconds to load.
What Customers Want from Your Website:
- Store hours & location details
- Clear product categories (native plants, perennials, gardening tools, etc.)
- Online ordering or delivery options
- Educational content (plant care guides, DIY tutorials)
Test Your Website: Try Google’s Mobile-Friendly Test to see if your site is optimized for mobile users.
Final Thoughts: Make It Easy for Customers to Find You
If you want your garden center to attract more local customers, focus on:
- Ranking higher on Google by optimizing your website and Google Business Profile.
- Ensuring a fast, mobile-friendly website so visitors stay and explore.
- Encouraging online reviews to boost credibility and trust.
- Leveraging social media to expand reach and drive foot traffic.
If you're ready to take your garden center’s digital marketing to the next level, check out our NexGen Masterclass. Learn the latest strategies to improve online visibility, attract more customers, and grow your business.
