One of the projects I’ve been working on lately through our unlimited consulting package was with a team that’s about as old-school as it gets. Great people, tons of experience — but they don’t even like using cell phones. Trying to roll out new systems was hitting a wall.

At the same time, the cracks were showing: long customer lines, printed coupons that weren’t getting redeemed, and no one really owning the process when it came to inventory and pricing. Everyone was working hard, but without structure, the business wasn’t as efficient as it could be.

Here’s what we did:

1. Give People Ownership

Instead of forcing change, we gave staff a stake in the outcome. Team profit goals and personal KPIs meant they could see exactly how their work tied into results. Suddenly, they weren’t just following “management’s plan” — they were invested in making it succeed.

2. Fix the Coupon Problem

They were spending thousands printing coupons and only seeing about a 10% redemption rate. We shifted to digital coupons through BloomSuite (our CRM for garden centers), so customers get them by text and email with reminders before they expire. The target is 15–20% redemption — and the extra sales easily justify the switch.

3. Put Someone in Charge

With tens of thousands of SKUs, no one was truly accountable for barcodes, pricing, and promotions. The solution was a full-time inventory manager whose job is to build SOPs from veteran staff knowledge, train the team, and keep data accurate. Even a 5–10% gain in efficiency pays for their salary.

The Result

Customer lines are moving faster. Sales are up thanks to higher coupon redemption. Pricing is consistent. Staff finally have clear goals. And leadership has the breathing room to step back without worrying things will fall apart.

This is what our unlimited consulting package is designed for. We roll up our sleeves, help your team own the process, and put systems in place that make life easier and more profitable.

If your business feels stuck in “the way we’ve always done it,” start small. Pick one pain point, give someone ownership, and write down the right way to do it. You’ll be surprised how quickly things start to shift.

Jeff O'Brien

Jeff O'Brien

Co-Founder

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